Spollo Kitchen

”What do designers eat? The printing company CTS Grafica was seeking to answer this question, which led to their promotion of Spollo Kitchen, a project developed over the span of almost two years. This then led to the printing of a uniquely visual recipe book, the result of a process of cross-pollination between graphic design and cooking.” Spollo Kitchen was conceived and developed by studio Zup Design to promote the identity of the typography in a specific customer segment: the designers. The initiative benefited from Polyedra’s technical support for the paper stock and the endorsement of two important Italian professional associations: AIAP (Italian Association for Visual Communicati...

”What do designers eat? The printing company CTS Grafica was seeking to answer this question, which led to their promotion of Spollo Kitchen, a project developed over the span of almost two years. This then led to the printing of a uniquely visual recipe book, the result of a process of cross-pollination between graphic design and cooking.” Spollo Kitchen was conceived and developed by studio Zup Design to promote the identity of the typography in a specific customer segment: the designers. The initiative benefited from Polyedra’s technical support for the paper stock and the endorsement of two important Italian professional associations: AIAP (Italian Association for Visual Communications) and ADCI (Italian Art Director’s Club).

Spollo Kitchen started in March 2013, when CTS Grafica invited Italian and international designers to illustrate their favourite recipes in a competition for the best culinary posters. A jury comprising five graphic design professionals, selected 100 candidates. The Spollo Kitchen book contains their recipes, explained and illustrated, to savour but also to look at. After the selection process, which ended in September 2013, the next phase involved re-creating all the recipes with the assistance of a professional chef. The various stages of the preparation were photographed by Zup Design studio, the resulting dishes tasted and judged. A year of photographic reportage and of tasting: a veritable voyage through flavours and visual alchemies. The Spollo Kitchen recipe book, published by editor Corraini, contains the work of internationally renowned designers and illustrators, such as Ale Giorgini, Mauro Gatti, Riccardo Guasco, Sunday Büro (Goran), Jeremyville, Stefano Marra, Mr Bisquit, Lo Siento, H-57, Sigrid Calon, Ivo Schmetz (310k), Studio Fludd and studio FM Milano.

The book was printed by CTS Grafica and launched in October 2014 at two events: in Rome, at the Lanificio 159 and in Milan, at the Frigoriferi Milanesi. The superb exhibition structure for these events, designed to reveal all the phases of the project, comprised a labyrinth of totems showcasing the posters, a video-projection of all 570 participating projects, as well as backstage imagery of the cooking and tasting process.

The Spollo Kitchen book has attracted the attention of a number of publications and bloggers, such as IdN Magazine, ilPOST, il Gambero Rosso, FrizziFrizzi, FineDiningLovers, Klat Magazine, Design Playground and Think.BigChief, and is currently on sale in specialist bookstores.

Info: Spollo Kitchen Milano
Shop: Corraini Edizioni

AwardsYour text to link here... European Design Awards 2015 - Silver

Loading images...

Related projects

CTS Happy Super 2016

Christmas Kit di CTS Grafica.

Zup Design Multiverso

Multiverso

The visual identity project of Icograda Design Week Torino 2008 (October 13-19) was developed around the theme of Multiverso. “Multiverso” means “many ways” in which culture and action can live together in a diverse and frequent unpredictability: a world regulated not by univocal laws, but made of potential differences.

Guastalla School

Mario Cucinella Architects

Visual identity and internal signage project for the new school in Guastalla (Reggio Emilia, Italy), in collaboration with MCA - Mario Cucinella Architects.

School of Sustainability

Architecture in revolution / Post graduate Education by Mario Cucinella Opening now in Bologna, Italy. School of Sustainability

Effegibi Website

Website design and creation for Effegibi, one of the leading companies in the wellness sector in Italy.

Minimetrò

The Minimetrò of Perugia is a city’s light transit system that consists of only one line. Each of the seven Minimetrò stations was architecturally designed by Atelier Jean Nouvel (Paris).

Azienda Agraria Carini

Branding e identità della storica Azienda Agraria Marco e Carlo Carini.

NID Website

Il progetto di identità NID premiato da AIAP all'International Graphic Design Week

Zup Design Elica annual report

Elica Annual Report 2010

The concept created by Zup Design for Elica annual report was to transfer the idea of the sensorial experience to the design of the book.

ADI Design Index 2013

Adi Design Index is a catalog of the best design products selected annually by ADI.

Zup Design

NID Fashion Show 2014

Poster created for NID Fashion Show 2014.

NID Contest 2015

Cinque borse di studio gratuite NID — Nuovo Istituto di Design, Perugia — per l'A.A. 2015-2016 in Graphic Design, Illustrazione, Fumetto, Fashion Design, Architettura d'interni e Fotografia.

NID Contest 2016

Cinque borse di studio gratuite NID — Nuovo Istituto di Design, Perugia — per l'A.A. 2016-2017 in Graphic Design, Illustrazione, Fumetto, Fashion Design, Architettura d'interni e Fotografia. www.nidcontest.it

Paper Tree

Happy New Year Greeting Card.

NID Fashion Show 2015

Posters for a fashion show NID (Professional Design Institute based in Perugia, Italy).

CTS World 2

Kit di pezzi realizzati in microonda accoppiato in bianca e volta con carta Arcoset EW da 300gr, stampata a 4 colori.

Protiviti

Protiviti, video istituzionale per i 10 anni di attività in Italia. Watch the video

Pack Multiverso

Packaging made of die-cut and silk-screen printed cardboard designed for the posting of 3 posters 70x100 Multiverso (folded) closed with industrial rubber bands.

Top